Advancing The Seed Inc. is dedicated to empowering BIPOC[Black, Indigenous, People of Color] individuals and communities through training, technology, and economic opportunities, fostering economic equity both locally and globally

Overview of Goals

Increase ATS support for their programs aimed at community empowerment and economic equity. And to help them get more donations for their cause.

Our Approach

We focused on a strategic Google Ads campaign targeting audiences interested in community development, social justice, and economic empowerment.

Action Steps for Google Ads:

Strategic Ad Placement: Customized Google Ads placements to reach relevant audiences effectively.

Content Optimization: Developed engaging ad copies that resonates with the target audience, highlighting ATS's mission and impact

Performance Tracking: Utilized analytics to monitor and optimize the campaign's effectiveness and reach.

Audience Engagement: Enhanced interaction with potential supporters and donors through targeted messaging.

Results

The campaign led to:

• A noticeable increase in website traffic.
  
• Engagement with ATS's resources, and support for their programs.
  
• And rise in donations.