The Beat Cancer Foundation is a 501(c)(3) organization focusing on alternative cancer therapies. They advocate for non-toxic treatment options, emphasizing immune system enhancement and targeting cancer cells to minimize side effects. Their approach balances addressing cancer symptoms with whole-body healing, considering the psychological impact of a cancer diagnosis. They also delve into conventional cancer treatments like chemotherapy and radiation, highlighting the importance of alternative methods and whole-body care.

Overview of Goals

Increase awareness of Beat Cancer Foundation's research and advocacy efforts.

Drive more traffic to key educational and donation pages.

Enhance the Foundation's online presence to reach a wider audience.

Our Approach

Quokka for Good developed a customized Google Ads campaign aimed at Beat Cancer Foundation’s audiences.

Action Steps for Google Ads:

Keyword Strategy: Identified and targeted keywords related to alternative cancer therapies and holistic healing.

Ad Copy Development: Crafted ads that empathetically highlighted the Foundation's focus on non-toxic treatments and whole-body care.

Performance Monitoring: Continuously tracked ad performance, adjusting strategies for improved reach and engagement.

Audience Targeting: Focused on reaching individuals interested in alternative therapies and holistic approaches to cancer treatment.

Content Alignment: Ensured that ads directed users to relevant educational content, fostering engagement and support for the Foundation's mission.

Results

The campaign resulted in:

• A significant increase in website traffic, particularly to the research and donation pages.
  
• Notable growth in engagement with educational content.
  
• Increased donations and support, demonstrating a heightened awareness of Beat Cancer Foundation's mission.