Deaf West Theatre, established in Los Angeles in 1991, is renowned for its innovative and inclusive entertainment that bridges the Deaf and hearing communities. They produce theater and media experiences inspired by Deaf culture, combining American Sign Language (ASL) with spoken English. The organization is involved in various collaborations, including adaptations of well-known musicals and movies, and has a significant focus on activism and training within the arts.

Overview of Goals

Promote Deaf West Theatre's innovative productions and events.

Enhance online visibility and reach both Deaf and hearing audiences.

Drive traffic to the theatre's website and increase ticket sales.

Our Approach

Our Google Ads strategy for Deaf West Theatre was centered on showcasing their unique blend of ASL and spoken English in theater.

Action Steps for Google Ads:

Keyword Strategy: Identified keywords related to Deaf culture, ASL, and theater.

Ad Copy Development: Crafted ads that highlighted Deaf West Theatre's unique productions and inclusive approach.

Performance Monitoring: Regularly tracked ad performance for optimal reach and engagement.

Audience Targeting: Focused on reaching both Deaf and hearing audiences interested in theater.

Content Alignment: Ensured ads directed users to relevant pages on the theatre's website, promoting current productions and ticket sales.

Results

The campaign resulted in:

• Noticeable increase in website traffic, particularly to the ticket sales and event pages.
  
• Higher engagement rates on the website, indicating more interest in their productions.
  
• Increased ticket sales for shows, reflecting a wider reach to both Deaf and hearing audiences.
  
• Enhanced awareness of Deaf West Theatre's unique approach to inclusive theater.