Deaf West Theatre, established in Los Angeles in 1991, is renowned for its innovative and inclusive entertainment that bridges the Deaf and hearing communities. They produce theater and media experiences inspired by Deaf culture, combining American Sign Language (ASL) with spoken English. The organization is involved in various collaborations, including adaptations of well-known musicals and movies, and has a significant focus on activism and training within the arts.
Promote Deaf West Theatre's innovative productions and events.
Enhance online visibility and reach both Deaf and hearing audiences.
Drive traffic to the theatre's website and increase ticket sales.
Our Google Ads strategy for Deaf West Theatre was centered on showcasing their unique blend of ASL and spoken English in theater.
Keyword Strategy: Identified keywords related to Deaf culture, ASL, and theater.
Ad Copy Development: Crafted ads that highlighted Deaf West Theatre's unique productions and inclusive approach.
Performance Monitoring: Regularly tracked ad performance for optimal reach and engagement.
Audience Targeting: Focused on reaching both Deaf and hearing audiences interested in theater.
Content Alignment: Ensured ads directed users to relevant pages on the theatre's website, promoting current productions and ticket sales.
The campaign resulted in:
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