Enviro Crime Solutions focuses on combating environmental crimes, particularly poaching, in South Africa. They take direct action against poaching and address its root causes in communities. Their projects include forensic investigations, education, feeding schemes, and marine conservation efforts. The organization plays a significant role in marine life conservation, particularly through measures against marine poaching, reflecting its commitment to preserving diverse ecosystems.

Overview of Goals

Increase awareness of Enviro Crime Solutions' conservation efforts and campaigns against poaching.

Drive targeted traffic  to their website to support their environmental initiatives.

Highlight the organization's role in marine conservation through strategic online advertising.

Our Approach

We developed a targeted Google Ads campaign to promote Enviro Crime Solutions' work, focusing on their impact on marine life conservation.

Action Steps for Google Ads:

Target Audience Research: Identified demographics passionate about environmental conservation and wildlife protection.

Ad Content Creation: Developed ads that underscored the organization's efforts in combating marine poaching.

Campaign Implementation: Launched and monitored the ads, targeting keywords related to marine conservation and anti-poaching.

Performance Tracking and Adjustment: Continuously tracked ad performance, making adjustments to optimize reach and engagement.

Results

The Google Ads campaign led to:

• Effectively enhanced the online presence of Enviro Crime Solutions 
  
• Leading to increased website traffic
  
• Greater public engagement with their conservation efforts