The Immersive Art Collective (IAC) is a non-profit organization based in Los Angeles. They focus on empowering individuals through community workshops, courses, and programs, providing accessible resources and opportunities in the arts. They emphasize creating safe spaces for expression and self-exploration, fostering equity in the creative world. Their offerings include immersive experiences, traditional theater, and various art-related classes for all skill levels, aiming to bridge economic, racial, and social divisions through the arts.

Overview of Goals

Increase visibility of IAC's diverse art programs and workshops.

Promote their immersive experiences and theater productions.

Drive traffic to event and program pages, encouraging participation and support.

Our Approach

The Google Ads campaign for IAC was tailored to showcase their unique blend of immersive art experiences and educational programs. We focused on reaching audiences interested in creative expression and the arts, emphasizing IAC's commitment to fostering equity and community engagement in the creative world.

Action Steps for Google Ads:

Targeted Keyword Strategy: Identified keywords related to immersive art experiences, workshops, and community arts education.

Ad Content Development: Created engaging ads to reflect the spirit of IAC’s diverse offerings and mission.

Performance Monitoring: Continuously tracked ad performance to optimize reach and engagement.

Audience Engagement: Focused ads on individuals seeking unique art experiences and educational opportunities in Los Angeles.

Results

The campaign resulted in:

• Increased engagement with the IAC website, particularly in event sign-ups and workshop enrollments.
  
• Enhanced visibility of IAC's unique art offerings in the Los Angeles area.
  
• Positive feedback and increased community involvement in IAC’s programs.