Since 2020, Make Music Day has partnered with Quokka for Good to amplify its global music celebration, leveraging the universal language of music to unite communities worldwide. They encourage musicians and communities to participate in musical activities. Originating in France, it has spread to over a thousand cities worldwide. Unlike typical music festivals, Make Music Day invites everyone, regardless of age or skill level, to perform in various locations, making music accessible and free for all.

Overview of Goals

Expand Make Music Day's global audience and participation.

Enhance online visibility and encourage community engagement.

Promote event schedules and participation opportunities through targeted advertising.

Our Approach

We developed a Google Ads campaign to reach a broad audience of music enthusiasts and community members.

Action Steps for Google Ads:

Audience Targeting: Focused on music lovers, community organizers, and cultural enthusiasts.

Creative Ad Design: Developed engaging ads that captured the spirit of Make Music Day.

Campaign Execution: Launched and monitored the ads, optimizing for maximum reach and engagement.

Performance Analysis: Continually analyzed campaign results to fine-tune strategies.

Results

The campaign led to:

• Increased awareness and participation in Make Music Day
  
• Driving traffic to their website
  
• Enhancing the event enrollment