Raise awareness about their philanthropic initiatives and the causes they support.

Drive more traffic to their website, specifically to highlight their projects and accomplishments.

Encourage donations and foster a community of supporters who share their passion for positive change.

Keyword Research: We conducted extensive keyword research to identify the most relevant and effective keywords that potential supporters and donors might use when searching for nonprofit organizations like Meliorism Works.

Campaign Setup: Our team created targeted Google Ads campaigns with compelling ad copy and landing pages designed to resonate with the organization's mission and values.

Ad Monitoring and Optimization: We continuously monitored the performance of the ads, making adjustments as needed to ensure optimal results. This included refining keyword targeting, adjusting bidding strategies, and optimizing ad creative.

Conversion Tracking: We implemented robust conversion tracking to measure the impact of our efforts. This allowed us to understand which keywords and ads were driving the most valuable interactions, such as donations and volunteer sign-ups.