My Breast Cancer Support is a non-profit organization providing financial and emotional support to breast cancer patients in New Hampshire and Maine. They focus on alleviating the stress and burden of cancer treatment through assistance and community events. The organization is independent and has no affiliation with national groups.

Overview of Goals

Increase awareness of their financial and emotional support services for breast cancer patients.

Drive traffic to key areas of the website, especially support and donation pages.

Promote their community events and fundraisers.

Our Approach

In our Google Ads campaign for "My Breast Cancer Support," we aimed at keywords that would reach people seeking support for breast cancer, ensuring our ads aligned with the organization's mission of providing compassionate care.

Action Steps for Google Ads:

Targeted Keyword Selection: Identified keywords relevant to breast cancer support and treatment.

Ad Copy Development: Created ads that empathized with breast cancer patients, highlighting the support available.

Performance Monitoring: Continuously tracked ad performance to adjust strategies for better engagement.

Focused Audience Targeting: Aimed the ads at individuals looking for breast cancer support and information.

Content Alignment: Ensured ads directed users to relevant website sections, fostering deeper engagement with the organization's resources.

Results

The campaign resulted in:

• A significant increase in website traffic, particularly to the research and donation pages.
  
• Enhanced engagement with the site’s resources and event information.
  
• Noticeable rise in participation for community events and fundraisers.
  
• Increased donations and financial support for the organization.
  
• Higher visibility and awareness of the organization in New Hampshire and Maine regions.