Enhancing Visibility for No Worker Left Behind

About the Client

No Worker Left Behind (NWLB) is an organization dedicated to worker development. They focus on creating thought leadership around worker issues, providing grassroots career support, and upskilling working communities. They engage in activities like connecting workers with recruiters, building career networks, and identifying solutions to worker-related issues.

Overview of Goals

Boost Online Presence: Increase awareness of NWLB's mission and initiatives.

Target Relevant Audiences: Reach individuals and organizations interested in worker development and economic equity

Drive Engagement and Support: Encourage participation in NWLB's programs and events.

Facilitate Community Growth: Expand NWLB's global network and impact.

Our Approach

We implemented a Google Ads strategy tailored to NWLB's mission of empowering and upskilling the global workforce.

Action Steps for Google Ads:

Customized Ad Campaigns: Focused Google Ads on worker development and economic empowerment themes

Keyword Optimization: Used relevant keywords to enhance search visibility among target demographics.

Engagement Monitoring: Tracked ad performance to fine-tune targeting and messaging.

Content Alignment: Created ads that effectively communicated NWLB's vision and impact.

Results

The campaign led to:

Increased visibility for NWLB
Higher website traffic
Greater engagement in their programs

Enhancing Visibility for No Worker Left Behind

Overview of Goals

Our Approach

Action Steps for Google Ads:

Results

Use the Full Potential of Google Ad Grants for Your Nonprofit