PeaceGeeks is a non-profit that develops digital tools to support those displaced by conflicts and crises. Their work addresses the urgent need for peace and safety, highlighted by UNHCR's statistics on global displacement. PeaceGeeks focuses on using technology for peacebuilding, connecting local voices for social change, and advocating for the rights and safety of displaced individuals.

Overview of Goals

Boost global awareness of PeaceGeeks initiatives.

Increase website traffic to foster support and engagement.

Highlight their role in using technology for peacebuilding through online advertising.

Our Approach

We implemented a targeted Google Ads campaign, focusing on Peace Geeks unique role in leveraging technology for humanitarian causes.

Action Steps for Google Ads:

Audience Analysis: Identified target groups interested in humanitarian technology and peacebuilding.

Ad Development: Created compelling ads emphasizing PeaceGeeks mission and impact.

Campaign Execution: Launched the ads with strategic keyword targeting.

Performance Monitoring: Continuously monitored and optimized the campaign based on performance metrics.

Impact Assessment: Analyzed the campaign's effectiveness in driving traffic and engagement.

Results

The campaign led to:

• Enhanced PeaceGeeks online presence
  
• Led to increased engagement
  
• More website traffic
  
• Heightened global awareness of their critical work in using technology for peace