Photographers Without Borders (PWB) is a non-profit organization that connects photographers and videographers with NGOs to tell impactful stories about our world. They focus on ethical storytelling, supporting communities and causes through visual narratives. PWB offers various programs like storytelling schools, grants, and workshops. Their commitment to decolonized storytelling and protecting land and water is central to their mission. They also produce an online magazine featuring diverse stories from around the world.

Overview of Goals

Boost online presence and reach for their storytelling and educational programs.

Increase participation in workshops, storytelling schools, and grant programs.

Promote the online magazine and documentaries produced by PWB.

Our Approach

For PWB, our Google Ads strategy was designed to capture their unique blend of photography, storytelling, and social impact. We focused on keywords related to ethical storytelling, photography for social good, and educational programs in visual narratives.

Action Steps for Google Ads:

Keyword Selection: Identified relevant keywords around ethical storytelling, photography, and workshops.

Ad Content Development: Created engaging ad content to highlight PWB’s unique programs and mission.

Performance Monitoring: Regularly tracked and analyzed ad performance for maximum effectiveness.

Targeted Audience Reach: Focused on reaching individuals and organizations interested in using photography for social impact.

Alignment with Programs: Ensured that ads linked to specific programs like storytelling schools and grant opportunities to drive engagement.

Results

The campaign resulted in:

• Increased website traffic, with a focus on educational and grant program pages.
  
• Higher engagement in workshops and storytelling school sign-ups.
  
• Enhanced visibility for their online magazine and documentary features.