Enhance Poverty Solved's online visibility to attract more donors and volunteers.

Boost engagement and interactions on their digital platforms.

Educate a broader audience about Poverty Solved's unique approach to tackling poverty in Africa.

Increase traffic to the Poverty Solved website through targeted Google Ads.

Keyword Research: We conducted extensive keyword research to identify the most relevant and effective keywords that potential supporters and donors might use when searching for nonprofit organizations like Meliorism Works.

Market Research: Conduct a comprehensive analysis to understand the target audience's demographics and interests, ensuring the Google Ads resonate with potential donors and volunteers.

Strategic Campaign Development: Design Google Ads campaigns focused on Poverty Solved's key messages, highlighting their innovative approaches and success stories.

Implementation and Monitoring: Launch the campaigns, continuously monitor their performance, and make data-driven adjustments for maximum impact.

Performance Analysis: Regularly analyze the campaign data to understand user behavior, engagement levels, and conversion rates.