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Expanding Outreach for the Church of Scientology
About the client: The Church of Scientology is dedicated to spiritual development, and offers it through various resources and programs focused on self-empowerment and life skills, which are based on the teachings of L. Ron Hubbard.
Overview of Goals
Increase awareness of the church's courses, books, and programs.
Reach a broader audience interested in spiritual and personal development.
Enhance online presence and drive traffic to their website
Our Approach
We developed a targeted Google Ads strategy, aiming to connect with individuals seeking spiritual and personal growth.
Action Steps for Google Ads:
Strategic Ad Placements: Focused on targeting audiences interested in self-improvement and spirituality.
Keyword Strategy: Focused on keywords related to spiritual growth, self-improvement, and life skills to attract the target audience
Content Optimization: Developed ads highlighting the church's unique resources and teachings.
Performance Monitoring: Tracked and optimized the campaign for maximum reach and engagement
Regular Adjustments: Continuously adapted strategies based on analytical insights.
Results
The campaign led to:
- Increased visitors to the Church of Scientology's website
- Increase in enrollment to their online courses
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