ShopAssistanceLeague.com is an e-commerce platform for Shop Assistance League’s thrift stores, offering a variety of items like jewelry, watches, home décor, apparel, and collectibles. The Shop Assistance League, organized in 1935, empowers communities through volunteerism, with over 20,000 member-volunteers. Their mission is to support community programs through each sale, driven by a network of dedicated volunteers.

Overview of Goals

Boost online sales and traffic to the e-commerce platform

Promote the wide range of unique products available

Highlight the community impact of each purchase

Our Approach

We used Google Ads to target potential customers looking for unique, thrifted items and to emphasize the community-serving mission of the Shop Assistance League.

Action Steps for Google Ads:

Market-Specific Ads: Created ads that showcase the range of products.

Highlighting Unique Value: Emphasized the uniqueness of products that is it is thrifted and their contribution to local communities and the environment

Engagement Focus:  Engaged potential customers with the community-driven mission of the Shop Assistance League

Analytics and Adaptation: Used performance data to refine and optimize the ad strategy.

Results

The campaign led to:

• Increased website traffic and sales
  
• Increased website visibility