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The Red Road Foundation
The Red Road Foundation is an innovative organization committed to sustainable development and environmental leadership, with a focus on climate action. Their programs engage individuals in transformative experiences through educational retreats and internships, emphasizing eco-building, sustainability, and social entrepreneurship.
Overview of Goals
Increase awareness of The Red Road Foundation's unique educational retreats and internships.
Drive targeted traffic to their website to boost enrollment in their programs.
Highlight the Foundation's alignment with climate action and sustainable practices through effective online advertising.
Our Approach
We designed and implemented a comprehensive Google Ads campaign tailored to reach environmentally-conscious individuals interested in sustainability and climate action.
Action Steps for Google Ads:
Audience Analysis: Identified target demographics passionate about sustainability and climate action.
Campaign Design: Developed Google Ads with compelling messaging that highlighted the Foundation's commitment to environmental leadership and sustainability education.
Implementation: Launched the ads, focusing on keywords related to sustainability, eco-friendly living, and educational retreats.
Performance Monitoring: Continuously tracked the campaign's performance, making necessary adjustments for optimal engagement.
Results
The Google Ads campaign led to:
- Increased the visibility of The Red Road Foundation's programs
- Higher website traffic
- Increased inquiries about their retreats and internships
- Rise in participant enrollment
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