Digital Empowerment for Wood & Water International Foundation

About the Client

Wood & Water International Foundation is a non-profit dedicated to reconnecting and rebuilding the African Diaspora and Africa. They focus on alleviating health and social disparities through programs in community support, health & wellness, and water & sanitation.

Overview of Goals

Enhance the foundation's digital presence

Reaching a broader audience to support their initiatives in health, education, and basic human necessities

Seeking People to donate to their cause

Raise awareness of the foundation's impact and initiatives.

Increase community engagement and donor support

Our Approach

We took a holistic strategy, with a focus on leveraging Google Ads & Social media to maximize visibility and donor engagement.

Action Steps for Google Ads:

Targeted Campaign Design: Developed specific Google Ads campaigns aligned with the foundation's core initiatives

Audience Analysis: Identified and targeted potential donors and supporters with interests in global health and humanitarian aid.

Content Optimization: Crafted compelling ad content that highlights the foundation's impact and mission

Performance Monitoring: Continuously tracked the campaign's performance to optimize reach and engagement.

Action Steps for Social Media Management

Content Creation: Crafted engaging, informative content highlighting the foundation's work.

Community Engagement: Fostered interactions through comments, shares, and direct messaging.

Analytics Driven: Utilized data to refine content strategy and maximize reach.

Regular Updates: Kept the community informed with regular updates on projects and impacts.

Results

The Google Ads campaign led to